> For the complete documentation index, see [llms.txt](https://oodlz.gitbook.io/oodlz-gitbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://oodlz.gitbook.io/oodlz-gitbook/company-overview/business.md). # Business The OODLZ business model is based on a tri-sided value proposition that benefits Members with a dual cash and yield opportunity and Merchant Partners with brand and loyalty exposure. \ \ This results in a network effect whereby the potential value and utility available to each group – Members and Merchant Partners – increases with the growth of the other. \ \ The growth of Members and Merchant Partners is therefore interrelated, as more Merchant Partners drive Member growth and engagement, and vice versa. \ \ This network effect is critical in scaling OODLZ operating metrics. The key strength of OODLZ business is that it delivers value for both Members and Merchant Partners.