# Business

The OODLZ business model is based on a tri-sided value proposition that benefits Members with a dual cash and yield opportunity and Merchant Partners with brand and loyalty exposure. \
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This results in a network effect whereby the potential value and utility available to each group – Members and Merchant Partners – increases with the growth of the other. \
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The growth of Members and Merchant Partners is therefore interrelated, as more Merchant Partners drive Member growth and engagement, and vice versa. \
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This network effect is critical in scaling OODLZ operating metrics.

The key strength of OODLZ business is that it delivers value for both Members and Merchant Partners.

<figure><img src="/files/cgPuqJXKWMUFdIucU1wH" alt=""><figcaption></figcaption></figure>


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