The OODLZ business model is based on a tri-sided value proposition that benefits Members with a dual cash and yield opportunity and Merchant Partners with brand and loyalty exposure. This results in a network effect whereby the potential value and utility available to each group – Members and Merchant Partners – increases with the growth of the other. The growth of Members and Merchant Partners is therefore interrelated, as more Merchant Partners drive Member growth and engagement, and vice versa. This network effect is critical in scaling OODLZ operating metrics.
The key strength of OODLZ business is that it delivers value for both Members and Merchant Partners.