How We Benefit

OODLZ receives a Commission on every successful transaction between a Users and Merchant Partner. By increasing transactions between Users and Merchant Partners, OODLZ is able to grow its key operating metrics.

OODLZ’ tri-sided value proposition is driven by growing its User and Merchant Partner base. OODLZ benefits from the network effect where the growth of each side of this ecosystem supports the growth of the other. The more Users OODLZ engages, the more attractive it is for existing and new Merchant Partners, which translates to increased breadth and depth of offers and increased DeFi yield for Users. As the number of Merchant Partners and breadth and depth of offers increases, OODLZ is better able to engage with its existing Users base and acquire new Users. This results in a network effect whereby the potential value and utility available to each group – Users, Merchant Partners and OODLZ – increases with the growth of the other.

OODLZ has been able to operate this tri-sided value proposition without needing to entertain exclusivity with any Merchant Partners.

The OODLZ ecosystem